Social Media is one very important aspect for a business nowadays. Be it for e-commerce purposes or for engagement with current customers, companies are starting to focus much more on this side of customer relations.
When approaching a new social media account for your business, first consider what the purpose of the account is. Are you trying to focus on customer engagement, or is it more brand awareness? This will help you decide how to approach the task. Engagement is great depending on your type of business. If it’s b2b then it may not be as important for you, as it would be for b2c. A b2c business with a great social media presence, can lead to customers being the biggest advocates for said business.