Blogs are an essential tool for disseminating marketing information in Northampton. There are probably hundreds of blogs in the region, each with a distinct purpose and unique features. Most businesses do not use blogs productively, so their advertising message does not get across to audiences. Below are some tips on using your blog as an effective marketing tool.
- Be Original
Readers want to see quality articles with reliable information the moment they come to your blog. A common practice among bloggers is to take an article from an online forum and spin it. Do not get into this practice. Instead, always write your blog posts. Make them informative .Always making sure that your information is accurate. Always be careful with exaggerations and sales pitches. Your product information should always be honest, so talk only of what your product can do that makes it good and sell-able.
- Social Media
Always take advantage of social media tools as a rule while marketing your business on your blog. Your company would benefit from the exposure if you found a way to use social media wisely. By the end of 2014, Facebook had 1.23 billion monthly active users while Twitter had 300. Always link advertising content to your blog on social media by creating social media icons. Open Twitter and Facebook accounts so that these accounts pick them up and notify users every time you post product advertisement messages.
- Simplify Your Subscriptions
Offer email subscriptions so that whoever wants updated information about your product can register for newsletters and get them via email at regular intervals. Provide mobile functionalities to make your product information more accessible on mobile devices and tablets, as most people get online through their mobile phones. Make your credit links and RSS clearly visible to readers by adding chicklets at the top of your sidebar, allowing users of your product to load content into their readers. Offer one-click subscriptions to remote readers to make it easy for people to visit your blog from outside websites. This tool has become very useful for blog marketing in Northampton.
- Target a Specific Readership
Most people using blogs to market their businesses do not specify their audience. As a result, their advertising message does not get across to the right people. Defining demographics is a very successful way of tailoring product content. Assuming you are promoting a business for selling cosmetic products, for example, target women to allow your product to go the right user. There is no point wasting time sending advertising messages to people who do not need or require the product you are advertising.
- Generate Controversy
Controversy is part of advertising, and it sells. Do not be afraid of differing with your audience on your blog or as a guest in other blogs. Engage your readers and make your advertising messages generate health debates.
Using blogs effectively to market your products could mean the difference between you and your rivals in Northampton. The region has many businesses and only those who use their blogs to their advantage who manage to prosper. However, posting on your blog alone is not enough. You have to get external exposure by guest blogging. Always maintain an online presence as a guest on reputable venues of blog marketing in Northampton.