Author: Ellie

When we talk about marketing results, what do we actually mean? It will be different to every single business, but in general, it will have something to do with revenue. This is the whole point of marketing activities, after all…

There are so many different tools out there to use in Marketing, it can be a task in itself to keep up-to-date with the latest goings-on. Below are our 3 current recommendations. Popcorn Metrics – a great tool, which enables…

Quantitative market research is great as it gets you a direct answer to a specific question you may have.The most obvious types of quantitative research are surveys and polls. In-person surveys are great as they provide immediate results. Whilst a…

The second part to our ‘How To Get The Most Out Of Social Media’ article from last week. Social Media can also be used to help with your businesses email marketing. If you use MailChimp for example, there’s usually a…

Social Media is one very important aspect for a business nowadays. Be it for e-commerce purposes or for engagement with current customers, companies are starting to focus much more on this side of customer relations. When approaching a new social…

There are many different techniques out there to build up aTwitter following. You may simply want to follow websites that ‘follow you back’ or perhaps just start conversations with people and follow them once you’ve made an impression. They many…

Marketing is a core-function in any business setting and you can choose to rely on an in-house team or outsource the services of an independent party. Finding a marketing agency in Northampton is pretty easy at the moment since most…

Many websites will have large chunks of text that visitors simpy do not read. At least that’s what you may think. When there are mistakes in your content, or chunks of misleading information you risk losing out on customers because…

There are a few areas you need to focus on for improving the results of your email marketing campaign. You need to make sure that the email you’re sending around to potential customers is saying what you want to say,…

Cold calling has been an option in the world of marketing for decades now, but with the relatively recent changes in people’s telephoning habits – the shift from landlines towards mobile phones – can we still say that it is…