You can have all the website traffic in the world, but if you can’t convert the website visitors into customers then all the effort you put into converting seems pointless. Here are 3 tips which are sure to help.
- Testimonials – very important when showing potential customers your company is reputable and reliable. Create landing pages with testimonials so visitors can see the good work your company does.
- Dedicated landing pages – If you’re using AdWords like the majority of businesses, create dedicated landing pages for customers who click back to your site. They’re obviously click for a particular reason, so direct them to a page which is to do with that reason and not just your homepage!
- Incentives – What’s your selling point? Will you offer free delivery or a certain percentage of discount for two or more items? Give customers a reason to buy from you and your conversion rate will definitely increase.