What Not To Do When Email Marketing

Our last post was giving tips on what to do when email marketing, but we never touched on what we think you should avoid.

When creating an email campaign, do not spend too much time on personalisation. First, make sure the content in your email falls in line with the outcome you would like. Personalising an email by name is the minimum requirement.

Don’t send the same kind of email more than once. Email marketing is extremely popular for every company, meaning your client is most likely signed up to more than once companies newsletter. Make sure the content is fresh and most importantly relevant. There’s nothing worse than sending an email to a client where there’s no relevancy. All you will see are your response rates going down.