Facebook and Twitter are very much the big platforms you need to consider when you are putting together your social media marketing strategy. This is because so many people use them, giving you lots of opportunities to gain followers and fans.
When you begin a Twitter strategy, make sure you create a strong profile first. This will show people who you are and what you do. Choose a username that people might search for if they are looking for your business. Then, begin writing some posts and putting them onto Twitter. You could also use a social media scheduling tool like Hoot Suite to help you. Make use of hashtags as this gives your posts great exposure and lets you be part of bigger conversations. It makes your business searchable by lots of people who might not otherwise have discovered you on social media. See what is trending and explore whether you can add anything to the topic.