When we talk about marketing results, what do we actually mean? It will be different to every single business, but in general, it will have something to do with revenue. This is the whole point of marketing activities, after all – to generate more revenue for a business. Internal linking is a digital marketing tactic that can boost results on various levels and ensure that your users are getting what they need.
Internal links can be good for search engines, showing them that your website is an authoritative resource. It can help search engines to crawl your website and understand how all the pages relate to each other. This also means that your website will be better for people, giving them the experience they want. It will be easier for them to find the information and resources that they want, meaning they are more likely to convert and become a customer of your business.