Have your heard of Google Ads? It used to be called AdWords, but has now taken on the more generic name, as it will include other media types too. Google Ads are essential pay per click ads that you can bid for, which will be shown on search engine results pages when people search for something relevant.
Google Ads is a very useful tool indeed if you want to get new leads. It might be that you want someone to make an active enquiry into your product, or you might want to get them to buy something online. Whatever the case may be, you can get lots of good conversions using Google Ads. People tend to click on the adverts at the top of a SERP when they are at a stage of their buying journey where they are ready to make the decision and buy, so you will be getting some valuable leads this way.