There are a few areas you need to focus on for improving the results of your email marketing campaign. You need to make sure that the email you’re sending around to potential customers is saying what you want to say, and it needs to be written in a way which makes the reader want to finish reading it. There are numerous ways to do this, and numerous places where you can read up on it as well. The other big part of running a successful email campaign is contact details you have; you need to have details which are currently in use, and preferably with those that have expressed interest in the subject matter, products and services, which your company provides. There are ways to get this information; you can pay for a list of email addresses which have been verified as active, or you could potentially use tracking technology on your website, so that you can pinpoint who has visited your website but didn’t buy anything, and then try to find out their email address.
Cold calling has been an option in the world of marketing for decades now, but with the relatively recent changes in people’s telephoning habits – the shift from landlines towards mobile phones – can we still say that it is an effective method for developing business opportunities? The answer to this has certainly become less clear over the last ten years.
We can see that, for the most part, the companies which still use this method of marketing are generally big corporations, like internet service providers, banks, insurers, and many more; so they certainly think that there is something to be gained from this activity. You can see their point: Direct marketing does have advantages over other forms of marketing, like website marketing. You can directly get in touch with people, and try to generate business, while much of internet marketing relies upon traffic to your website and off-site content. However, due to the fact that the success rate is so low for these cold calling activities, you should carefully consider whether to do this, or choose a different direct marketing platform, such as with direct mail. This is both less expensive, and less likely to bring the ire of annoyed people down on your business and brand – although the success rate is lower still.
It is very important for businesses to take branding seriously. It can have an impact in both the long-term and the short, and its’ impact can be both massive and marginal. Whether you’re starting a direct mail campaign, and want to ensure that your leaflet or brochure has an impact, or if you want the same for your website, incorporating branding into the design process can be an effective avenue for your efforts.
Branding, while partly revolving around logos, actually has a lot more to it. It’s not just about designing an imaginative logo, it’s also about designing a marketing tool which is very precise. This may mean, in a website for instance, that everything has to be looked over multiple times to ensure that all of the colour schemes, and all of the company logos are exactly how you want them to be.
There are instances where branding can go too far: If you look at websites again, in order for them to be an effective marketing tool, you need to ensure that the quality of the branding remains high, but not at the expense of the website’s content. You may find high quality content, as well as the need for making the content as relevant as possible, which is essential for SEO.
When you’re marketing it’s always beneficial to find your audience and not to just let the audience come to you. It’s up to you to spread the word about your businesses and try to reach out to as many potential customers as possible. If you take a step back and wait for the customers to come rolling in then you’re likely to be waiting a long time.
It’s important to be active, to communicate with people, to be direct and to use different techniques to attract various types of individuals. No two customers are exactly the same, so while they may fall into your target demographic it doesn’t necessarily mean that they have the same interests. This is why you have to learn about your customers, find out who they are and let them know what you can offer.
Too many businesses suffer early setbacks when they’re not active enough, and you’re more likely to pick up enquiries and sales if you’re finding your audience and appealing to their needs.
Getting out there and speaking to different individuals can be one of the best forms of advertising and marketing, but one individual may hold lot of conversations with different organisations, so a leaflet should always be provided.
When you offer out a leaflet, you’re basically giving that personal reminder of you and your services. The leaflet should reiterate what you’ve said to them at the exhibition, and it works similar to a business card, but it holds a lot more valuable information.
If you’re looking to advertise at an Exhibition then make sure you have a leaflet designed, but make sure it’s just as appealing (if not more) than your exhibition stand. Leaflets don’t cost a great deal to make and print, and it’s one of those additions that you simply shouldn’t forget about.