3 Easy Ways To Increase Conversions On Your Website

You can have all the website traffic in the world, but if you can’t convert the website visitors into customers then all the effort you put into converting seems pointless. Here are 3 tips which are sure to help.

  1. Testimonials – very important when showing potential customers your company is reputable and reliable. Create landing pages with testimonials so visitors can see the good work your company does.
  2. Dedicated landing pages – If you’re using AdWords like the majority of businesses, create dedicated landing pages for customers who click back to your site. They’re obviously click for a particular reason, so direct them to a page which is to do with that reason and not just your homepage!
  3. Incentives – What’s your selling point? Will you offer free delivery or a certain percentage of discount for two or more items? Give customers a reason to buy from you and your conversion rate will definitely increase.

 

Optimise Your Email Marketing For Mobile

Mobile optimisation is something that needs to be considered for email marketing, due to the increased amount of time spent online via mobile technology. Optimising your campaign for mobile and desktop is vital in making sure that you keep all recipients happy.

There are two ways in making sure that your emails will render on both mobile and desktop. The first option is costly, but the most recommended in the long-run. Create responsive design templates which will automatically modify itself to fit the shape of the recipients device without affecting the quality of the email. If your budget is much lower, then the second option will be best. Make sure that your design follows these three steps;

  1. Design a template which is 300-400px wide
  2. Images must be smaller in file size
  3. Font should be larger, making it easier to read. Minimum we recommend is 12px.

Blogging Your Business to the Top of the Business Chain

Blogs are an essential tool for disseminating marketing information in Northampton. There are probably hundreds of blogs in the region, each with a distinct purpose and unique features. Most businesses do not use blogs productively, so their advertising message does not get across to audiences. Below are some tips on using your blog as an effective marketing tool.

  1. Be Original

Readers want to see quality articles with reliable information the moment they come to your blog. A common practice among bloggers is to take an article from an online forum and spin it. Do not get into this practice. Instead, always write your blog posts. Make them informative .Always making sure that your information is accurate. Always be careful with exaggerations and sales pitches. Your product information should always be honest, so talk only of what your product can do that makes it good and sell-able.

  1. Social Media

Always take advantage of social media tools as a rule while marketing your business on your blog. Your company would benefit from the exposure if you found a way to use social media wisely. By the end of 2014, Facebook had 1.23 billion monthly active users while Twitter had 300. Always link advertising content to your blog on social media by creating social media icons. Open Twitter and Facebook accounts so that these accounts pick them up and notify users every time you post product advertisement messages. Continue reading Blogging Your Business to the Top of the Business Chain

How To Advertise On Facebook (Part 2)

A continuation of our post from last month.

Once you’ve decided which campaign to run, it’s time to choose your campaign budget. Known as ‘Ad Set’, this is where you set the budget of how much you would like to spend. You can also highlight the days you would like to start and end your advert.

You can also segment your target audience depending on many different factors. Example;

  • Location
  • Age
  • Interests
  • Gender
  • Languages
  • Education Level
  • Relationship Status
  • Political Views
  • Whether or not they are connected to your page

You then have the option to choose where your advert places – newsfeed, mobile news feed and right-hand column.

After that you’re ready to go.

2 Very Good Offline Marketing Techniques

Online marketing get the majority of attention nowadays, for obvious reasons but that doesn’t mean you should discount the impact of offline marketing. Known as the more traditional form of marketing, you should try not to separate but instead integrate with digital forms of marketing.

Conferences are a great way to build personal relationships, whilst getting the concept of your business across. Of course networking is one of the main benefits, but also the fact that you can potentially find a new partner for your business (if you’re looking). Hand out printed flyers, business cards, brochures etc to sell your business.

Hosting special events is also another great way to advertise your business. Make sure you entice people with special deals, prize draws etc and of course, make sure it’s relevant to your business.