Optimise Your Email Marketing For Mobile

Mobile optimisation is something that needs to be considered for email marketing, due to the increased amount of time spent online via mobile technology. Optimising your campaign for mobile and desktop is vital in making sure that you keep all recipients happy.

There are two ways in making sure that your emails will render on both mobile and desktop. The first option is costly, but the most recommended in the long-run. Create responsive design templates which will automatically modify itself to fit the shape of the recipients device without affecting the quality of the email. If your budget is much lower, then the second option will be best. Make sure that your design follows these three steps;

  1. Design a template which is 300-400px wide
  2. Images must be smaller in file size
  3. Font should be larger, making it easier to read. Minimum we recommend is 12px.