Charities need all the marketing they can get for the best price possible. Overheads simply cannot be too high where a not-for-profit organisation is concerned, as any costs come out of the money that can be put to good use. Marketing needs to be done in the most economical way possible. This is why direct mail marketing can work especially well for charities, as it should not be too expensive to put a campaign together.
Charities need to make sure they reach a wide range of people. Direct mail is perfect for this as letters and leaflets can be sent to anybody. Charities can use mailing lists and target people who have shown an interest or made a donation to the charity previously. Campaigns can be adapted depending on the purpose – mail pieces can ask people to make a donation or they can simply be used to raise awareness of the organisation’s work.