All businesses need to have a target market in mind for their services. It doesn’t pay to claim that your audience is anyone or everyone – nobody will have a product that is universally appealing. You need to know your target audience so you can target them effectively.
When you begin your business, spend some time thinking about who it would make sense to target. Who will usually make use of the services you offer? Who do you have experience working with? It makes sense to target a demographic you know and understand so that you can design your services to meet their needs. Once you have some general ideas, you can carry out some audience profiling exercises. Think about the specific kinds of people who would use your services and consider what will be important to them, to make sure it is covered in your services, and then make sure you communicate this effectively.