Email marketing allows you as a business to communicate directly with your clients. You message will land straight in their inbox and will be brought to their attention. The biggest challenge you face is getting them to open it and take the action you want them to take.
If you are setting up an email campaign, the most important part is setting an objective. You should know what you want to achieve with the campaign so that you can measure results. Your objectives could be related to a specific product or to the business as a whole. Decide how you are going to achieve those objectives – will you give people a code to get money off on any product? Will you encourage people to convert with discounts on specific products?
Now make the campaign look and sound good. You will need quality copy and a good design to do this.