How To Advertise On Facebook (Part 2)

A continuation of our post from last month.

Once you’ve decided which campaign to run, it’s time to choose your campaign budget. Known as ‘Ad Set’, this is where you set the budget of how much you would like to spend. You can also highlight the days you would like to start and end your advert.

You can also segment your target audience depending on many different factors. Example;

  • Location
  • Age
  • Interests
  • Gender
  • Languages
  • Education Level
  • Relationship Status
  • Political Views
  • Whether or not they are connected to your page

You then have the option to choose where your advert places – newsfeed, mobile news feed and right-hand column.

After that you’re ready to go.