Businesses throughout the economy can benefit hugely by starting a direct marketing campaign. This area of marketing covers a lot of different areas, including direct mail, and direct calling. The great thing about these marketing platforms is that it allows you to actively market to your customers, even if your business isn’t very big. So much of small a to medium sized business’s marketing strategy depends upon them coming to, that having some diversity in your marketing can help massively. Take a small services business, like a plumbing contractor; they don’t really have the resources for a massive marketing campaign, and if they did, then that probably wouldn’t go anywhere. Due to the nature of their business, they need to have a marketing strategy which seeks to develop business in their local area. This situation is exactly where a direct mail campaign would be ideal. This allows you to spend your money by targeting your local area exclusively, ensuring that your money is being spent well.