Facebook has always been a powerful marketing tool, allowing marketers to reach their audiences during their everyday lives. It is a way for marketing to be integrated into people’s social media usage, making it a good way to reach out to the relevant audiences. Facebook Power Editor gives you more control than the more simple Ads Manager.
In Power Editor, you can devise a campaign that is set up in different layers. Choose an overall campaign and then set up different ads within it. This allows you to conduct split testing and see which ads perform the best. You can then focus your campaign to make it yield the most successful results.
Power Editor also comes with some powerful analytics tools to help you compare your campaigns and record their results. They are much more in-depth than the graphs and tables you will get with Facebook Ads Manager, giving you more insight.