Direct Mail Marketing – is there Still a Place for it?

Direct mail has been used as a marketing technique for a very long time, long before the use of the internet for marketing and advertising. Does it still have a place in the digital world we live in?

The answer is definitely yes. Direct mail is an important way to reach a new audience, many of whom may not even be online. It’s often used by charities and not for profit organisations as it is a good way to reach a lot of people and let them know about news and developments.

You don’t have to just send direct mail out to everybody. You can create targeted mailing lists to reach the people you want to.These may be previous customers or people who have shown an interest in your business before. You can even integrate your online and mail marketing to ensure you are covering all bases and advertising as widely as you can.