CRM – What Is It?

Customer Relationship Management software aka CRM refers to software and Internet capabilities that allow companies to manage their relationships with current and potential customers. Companies often use applications to organise, automate and synchronise sales, marketing, customer service, and technical support. These applications are available most often as on-premise or through software-as-a-service.

CRM solutions provide companies with the customer data they need so that they can provide services or products that their customers want, provide better customer service, cross-sell and up-sell more effectively, close deals, retain current customers and better understand who their customers are.

Finding a cloud-based CRM system that delivers all of these capabilities might seem like a daunting task. The previous having been said, the right solution and provider can help transform customers’ experience with a company, increase sales, provide valuable insights, streamline processes, and make sales organisations more efficient.