How To Get The Most Out Of Social Media (Part 1)

Social Media is one very important aspect for a business nowadays. Be it for e-commerce purposes or for engagement with current customers, companies are starting to focus much more on this side of customer relations.

When approaching a new social media account for your business, first consider what the purpose of the account is. Are you trying to focus on customer engagement, or is it more brand awareness? This will help you decide how to approach the task. Engagement is great depending on your type of business. If it’s b2b then it may not be as important for you, as it would be for b2c. A b2c business with a great social media presence, can lead to customers being the biggest advocates for said business.


Building up your Twitter Following

There are many different techniques out there to build up aTwitter following. You may simply want to follow websites that ‘follow you back’ or perhaps just start conversations with people and follow them once you’ve made an impression. They many then feel obliged to follow you back, but over time you may build up a bit of an odd ratio.

Many people look at the number of businesses you’re following and the number following you. In an ideal world you’ll have more people following you, but that’s always possible if you clear up your following listfrom time to time.


The best way to improve your following is simply by engaging. If you have something interesting to share, people will follow you for more of it, while contacting them is always good too, ratherthan waiting for people to discover you.

Finding a Reliable Marketing Agency in Northampton


Marketing is a core-function in any business setting and you can choose to rely on an in-house team or outsource the services of an independent party. Finding a marketing agency in Northampton is pretty easy at the moment since most of them are now running their own online profiles. Here are some top reasons why you should consider hiring an independent company to market your products or services rather than doing it yourself:
1. ExpertiseThere are different areas that are usually covered in marketing from increasing the number of potential clients to retaining existing customers among others. It is common with marketing agencies to rely on a pool of experts who specialise in different fields and hiring their services will be an assurance of professional services in all the areas that need to be covered. This is why you should first understand your needs before kicking-off the search for a reliable company.

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How Branding Can Help Your Business

It is very important for businesses to take branding seriously. It can have an impact in both the long-term and the short, and its’ impact can be both massive and marginal. Whether you’re starting a direct mail campaign, and want to ensure that your leaflet or brochure has an impact, or if you want the same for your website, incorporating branding into the design process can be an effective avenue for your efforts.


Branding, while partly revolving around logos, actually has a lot more to it. It’s not just about designing an imaginative logo, it’s also about designing a marketing tool which is very precise. This may mean, in a website for instance, that everything has to be looked over multiple times to ensure that all of the colour schemes, and all of the company logos are exactly how you want them to be.

There are instances where branding can go too far: If you look at websites again, in order for them to be an effective marketing tool, you need to ensure that the quality of the branding remains high, but not at the expense of the website’s content. You may find high quality content, as well as the need for making the content as relevant as possible, which is essential for SEO.

Leaflets for Exhibition Days

Getting out there and speaking to different individuals can be one of the best forms of advertising and marketing, but one individual may hold lot of conversations with different organisations, so a leaflet should always be provided.

When you offer out a leaflet, you’re basically giving that personal reminder of you and your services. The leaflet should reiterate what you’ve said to them at the exhibition, and it works similar to a business card, but it holds a lot more valuable information.

If you’re looking to advertise at an Exhibition then make sure you have a leaflet designed, but make sure it’s just as appealing (if not more) than your exhibition stand. Leaflets don’t cost a great deal to make and print, and it’s one of those additions that you simply shouldn’t forget about.