Bigger businesses will have their own marketing departments and their own people in charge of marketing output and strategy – so why might they need an agency? Many agencies will have their own specialisms that the business just won’t be able to have in-house, as it would be far too expensive. This could involve anything from SEO to copywriting to video.
When you run a business, you will put your marketing department in place to focus on the marketing strategy. Part of this strategy will be working with agencies to find the right services and generate results together. You can’t expect one department to do everything, especially creative work like branding and printing.
The other main benefit is the cost. It is almost always going to cost less than a full-time salary or department of salaries to outsource some of your marketing work. Choose agencies that are relevant to what you want to achieve.
Marketing needs to reach the right people, or you won’t make any money from your campaigns. It is important you use marketing wisely – it isn’t an arbitrary activity that businesses carry out, it is a process that is supposed to make you money. Here are some ideas to carry out more influential marketing:
- Use the highly targeted form of advertising, like social media advertising. This lets you select your exact target audience and makes it very granular.
- Make sure your marketing literature is of high quality. It needs to look good, be eye-catching, and be accurate. Include some good copy for impact.
- Advertise using online and print platforms. This helps you cast your net wider and reach people in different places.
- Try out something new. Don’t do the same thing over and over again and expect results. Make sure you try new plans, target new people and come up with fresh ideas for your campaigns.
When you are marketing, you will want to use your budget to its full potential. It’s important that you get as much out of your budget as possible, otherwise, it isn’t worth spending the money. One way to maximise your marketing spend is to make sure you are reaching your ideal customers.
Whilst marketing to as many people as possible might seem like a good strategy, it isn’t worth spending money targeting people who are never going to convert. It is much more useful for you to market to your ideal customers, who are going to spend money on your business. When using web marketing platforms, use good keywords that will direct interested people towards your website.
If you are using social media marketing, or are redesigning your website, create content that will be of interest to your target audience. Make it informative and interesting, so people feel like it is adding value to them.
Online marketing has many benefits for people, in a day and age where almost everybody is making use of the internet in some way. If you are going to run a marketing campaign for your business, online is definitely the way to go.
Online marketing gives you many different ways to target your audience. From a great website to an eye-catching social media campaign, you can do so many more things online. The options are almost endless and the flexibility is an excellent benefit. You can also track the effectiveness of your campaigns to see what is working.
That’s not to say that offline marketing isn’t effective. It’s often most beneficial to run a digital and offline campaign alongside each other. The two will support each other and you can see where you are getting the most results, for example, by including a discount code within both types of marketing material.
Facebook and Twitter are very much the big platforms you need to consider when you are putting together your social media marketing strategy. This is because so many people use them, giving you lots of opportunities to gain followers and fans.
When you begin a Twitter strategy, make sure you create a strong profile first. This will show people who you are and what you do. Choose a username that people might search for if they are looking for your business. Then, begin writing some posts and putting them onto Twitter. You could also use a social media scheduling tool like Hoot Suite to help you. Make use of hashtags as this gives your posts great exposure and lets you be part of bigger conversations. It makes your business searchable by lots of people who might not otherwise have discovered you on social media. See what is trending and explore whether you can add anything to the topic.