A continuation of our post from last month.
Once you’ve decided which campaign to run, it’s time to choose your campaign budget. Known as ‘Ad Set’, this is where you set the budget of how much you would like to spend. You can also highlight the days you would like to start and end your advert.
You can also segment your target audience depending on many different factors. Example;
- Education Level
- Relationship Status
- Political Views
- Whether or not they are connected to your page
You then have the option to choose where your advert places – newsfeed, mobile news feed and right-hand column.
After that you’re ready to go.
Online marketing get the majority of attention nowadays, for obvious reasons but that doesn’t mean you should discount the impact of offline marketing. Known as the more traditional form of marketing, you should try not to separate but instead integrate with digital forms of marketing.
Conferences are a great way to build personal relationships, whilst getting the concept of your business across. Of course networking is one of the main benefits, but also the fact that you can potentially find a new partner for your business (if you’re looking). Hand out printed flyers, business cards, brochures etc to sell your business.
Hosting special events is also another great way to advertise your business. Make sure you entice people with special deals, prize draws etc and of course, make sure it’s relevant to your business.
With over 1.2 billion users worldwide, companies have realised that Facebook has a number of different advertising which could suit their needs and reach their target audience.
With natural advertising now becoming a rarity thanks to algorithm changes by Facebook, paid advertising became a massive prat of Facebook in 2014, with 2015 looking like more of the same.
When doing an advert on Facebook, you need to choose an objective. The choices are;
- Page Post Engagement: Promote your Page posts
- Page Likes: Get Page likes to grow your audience and guild your brand
- Clicks to Websites: Get people to visit your website
- Website Conversions: Get people to perform certain actions on your site (requires adding a Facebook pixel to your site)
- App Installs: Get people to install your mobile or desktop app
- App Engagement: Get people to use your desktop app
- Event Responses: Increase attendance at your event
- Offer Claims: Create offers for people to redeem in your store
Our last post was giving tips on what to do when email marketing, but we never touched on what we think you should avoid.
When creating an email campaign, do not spend too much time on personalisation. First, make sure the content in your email falls in line with the outcome you would like. Personalising an email by name is the minimum requirement.
Don’t send the same kind of email more than once. Email marketing is extremely popular for every company, meaning your client is most likely signed up to more than once companies newsletter. Make sure the content is fresh and most importantly relevant. There’s nothing worse than sending an email to a client where there’s no relevancy. All you will see are your response rates going down.
Email Marketing is a great tool with nearly three times as many users with an account compared to the two biggest Social Media accounts (Facebook and Twitter) combined. Here are a couple of tips we recommend you implement in time for your next campaign.
Make sure that your email has a call-to-action. This makes it easy for your recipient to take the action you would like them to take.
Including social media share buttons enables your recipient to share the email on their social media accounts, which is a valuable opportunity for brand new business. One share by your contact can increase your reach tremendously, so we definitely recommend these buttons.