Have your heard of Google Ads? It used to be called AdWords, but has now taken on the more generic name, as it will include other media types too. Google Ads are essential pay per click ads that you can bid for, which will be shown on search engine results pages when people search for something relevant.
Google Ads is a very useful tool indeed if you want to get new leads. It might be that you want someone to make an active enquiry into your product, or you might want to get them to buy something online. Whatever the case may be, you can get lots of good conversions using Google Ads. People tend to click on the adverts at the top of a SERP when they are at a stage of their buying journey where they are ready to make the decision and buy, so you will be getting some valuable leads this way.
Web marketing tends to be the preference of business looking to expand their reach and get results from their marketing strategies, so if you want to achieve more revenue and sales in the new year, web marketing can be a very profitable avenue to explore. You will have many opportunities to carry out more activities that will grow your business, and all your results will be measurable, so you can create reports to see where you should be making changes for further impact.
You should engage a web marketing agency, if you haven’t already, to help you with your digital presence. They can help you strategise your marketing, and put plans in place to really grow your brand and, in turn, your profits. Make sure the agency you select has experience working in your fields and can do what you require for your business. Talk to them in depth about their idea and what they can offer.
Marketing is about making sure people see, hear or in some way know about your message. This means you must spread your message to people in as many locations as possible – as long as these people are going to buy your products. It’s important to cast your net wide in marketing but also to be highly targeted.
One important part of spreading the word is making sure you use different channels. You could use marketing channels for online marketing, like social media, or perhaps pay per click adverts. This ensures more people come across your brand and know about what you have to offer.
Offline marketing can be just as beneficial, though harder to track. Traditional posters or leaflets can never do any harm, as long as they look highly professional. They let people know who you are, and will alert those who might be interested to what you have to offer.
All businesses need to have a target market in mind for their services. It doesn’t pay to claim that your audience is anyone or everyone – nobody will have a product that is universally appealing. You need to know your target audience so you can target them effectively.
When you begin your business, spend some time thinking about who it would make sense to target. Who will usually make use of the services you offer? Who do you have experience working with? It makes sense to target a demographic you know and understand so that you can design your services to meet their needs. Once you have some general ideas, you can carry out some audience profiling exercises. Think about the specific kinds of people who would use your services and consider what will be important to them, to make sure it is covered in your services, and then make sure you communicate this effectively.
Bigger businesses will have their own marketing departments and their own people in charge of marketing output and strategy – so why might they need an agency? Many agencies will have their own specialisms that the business just won’t be able to have in-house, as it would be far too expensive. This could involve anything from SEO to copywriting to video.
When you run a business, you will put your marketing department in place to focus on the marketing strategy. Part of this strategy will be working with agencies to find the right services and generate results together. You can’t expect one department to do everything, especially creative work like branding and printing.
The other main benefit is the cost. It is almost always going to cost less than a full-time salary or department of salaries to outsource some of your marketing work. Choose agencies that are relevant to what you want to achieve.