Facebook and Twitter are very much the big platforms you need to consider when you are putting together your social media marketing strategy. This is because so many people use them, giving you lots of opportunities to gain followers and fans.
When you begin a Twitter strategy, make sure you create a strong profile first. This will show people who you are and what you do. Choose a username that people might search for if they are looking for your business. Then, begin writing some posts and putting them onto Twitter. You could also use a social media scheduling tool like Hoot Suite to help you. Make use of hashtags as this gives your posts great exposure and lets you be part of bigger conversations. It makes your business searchable by lots of people who might not otherwise have discovered you on social media. See what is trending and explore whether you can add anything to the topic.
Email marketing allows you as a business to communicate directly with your clients. You message will land straight in their inbox and will be brought to their attention. The biggest challenge you face is getting them to open it and take the action you want them to take.
If you are setting up an email campaign, the most important part is setting an objective. You should know what you want to achieve with the campaign so that you can measure results. Your objectives could be related to a specific product or to the business as a whole. Decide how you are going to achieve those objectives – will you give people a code to get money off on any product? Will you encourage people to convert with discounts on specific products?
Now make the campaign look and sound good. You will need quality copy and a good design to do this.
Facebook has always been a powerful marketing tool, allowing marketers to reach their audiences during their everyday lives. It is a way for marketing to be integrated into people’s social media usage, making it a good way to reach out to the relevant audiences. Facebook Power Editor gives you more control than the more simple Ads Manager.
In Power Editor, you can devise a campaign that is set up in different layers. Choose an overall campaign and then set up different ads within it. This allows you to conduct split testing and see which ads perform the best. You can then focus your campaign to make it yield the most successful results.
Power Editor also comes with some powerful analytics tools to help you compare your campaigns and record their results. They are much more in-depth than the graphs and tables you will get with Facebook Ads Manager, giving you more insight.
Charities need all the marketing they can get for the best price possible. Overheads simply cannot be too high where a not-for-profit organisation is concerned, as any costs come out of the money that can be put to good use. Marketing needs to be done in the most economical way possible. This is why direct mail marketing can work especially well for charities, as it should not be too expensive to put a campaign together.
Charities need to make sure they reach a wide range of people. Direct mail is perfect for this as letters and leaflets can be sent to anybody. Charities can use mailing lists and target people who have shown an interest or made a donation to the charity previously. Campaigns can be adapted depending on the purpose – mail pieces can ask people to make a donation or they can simply be used to raise awareness of the organisation’s work.
We live in a world full of brands, adverts and marketing materials. As a business, how do you make yours stand out? The tricky thing is, there isn’t a simple answer. You can take steps to make sure your marketing works though, so here are some of the most fundamental things to do:
- Do your marketing in the right places. Use the internet and social media to get the attention of a new, relevant audience for your business.
- Be consistent. Make sure your branding is easily recognisable as you. This will mean that if people see your marketing more than once, they will begin to associate it with you and your message will stick.
- Be bold. Use colours and copy that will make you stand out. Using something run of the mill won’t make you stand out against your competitors and you might end up losing business to someone whose marketing material is more memorable.