When we talk about marketing results, what do we actually mean? It will be different to every single business, but in general, it will have something to do with revenue. This is the whole point of marketing activities, after all – to generate more revenue for a business. Internal linking is a digital marketing tactic that can boost results on various levels and ensure that your users are getting what they need.
Internal links can be good for search engines, showing them that your website is an authoritative resource. It can help search engines to crawl your website and understand how all the pages relate to each other. This also means that your website will be better for people, giving them the experience they want. It will be easier for them to find the information and resources that they want, meaning they are more likely to convert and become a customer of your business.
There are so many different tools out there to use in Marketing, it can be a task in itself to keep up-to-date with the latest goings-on. Below are our 3 current recommendations.
Popcorn Metrics – a great tool, which enables you to install new analytics tools without bothering a developer. So no more waiting for when the developer is free.
Autosend – A great tool which helps you send lifecycle emails and SMS messages based on your customers actions.
Litmus – A great tool which tells you click rates, how long a person takes to read your email, which device they use, how many times it’s been forwarded. Anything done after the email sent, Litmus is basically the oracle for!
Quantitative market research is great as it gets you a direct answer to a specific question you may have.The most obvious types of quantitative research are surveys and polls.
In-person surveys are great as they provide immediate results. Whilst a lot of companies outsource phone surveys to companies. The marketing firm will randomly select numbers to call, but it is seen as an effective method as statistics are easily collected.
In the digital age, online surveys are everywhere. As pop-ups and there are also sites which pay people to take surveys. Again this is great as you get instant feedback.
The type of market research you do, depends on your budget, target audience and time constraint.
The second part to our ‘How To Get The Most Out Of Social Media’ article from last week.
Social Media can also be used to help with your businesses email marketing. If you use MailChimp for example, there’s usually a unique website link. Consider posting the link on your social media platform. You can then boost the campaign, if for example it’s an important newsletter.
Use your Social Media presence to network with potential clients/contacts also. This is where you can use the accounts to your advantage. A few words of communication and then asking for the email address works a treat!
Social Media is one very important aspect for a business nowadays. Be it for e-commerce purposes or for engagement with current customers, companies are starting to focus much more on this side of customer relations.
When approaching a new social media account for your business, first consider what the purpose of the account is. Are you trying to focus on customer engagement, or is it more brand awareness? This will help you decide how to approach the task. Engagement is great depending on your type of business. If it’s b2b then it may not be as important for you, as it would be for b2c. A b2c business with a great social media presence, can lead to customers being the biggest advocates for said business.