When you are marketing, you will want to use your budget to its full potential. It’s important that you get as much out of your budget as possible, otherwise it isn’t worth spending the money. One way to maximise your marketing spend is to make sure you are reaching your ideal customers.
Whilst marketing to as many people as possible might seem like a good strategy, it isn’t worth spending money targeting people who are never going to convert. It is much more useful for you to market to your ideal customers, who are going to spend money on your business. When using web marketing platforms, use good keywords that will direct interested people towards your website.
If you are using social media marketing, or are redesigning your website, create content that will be of interest to your target audience. Make it informative and interesting, so people feel like it is adding value for them.
Online marketing has many benefits for people, in a day and age where almost everybody is making use of the internet in some way. If you are going to run a marketing campaign for your business, online is definitely the way to go.
Online marketing gives you many different ways to target your audience. From a great website to an eye-catching social media campaign, you can do so many more things online. The options are almost endless and the flexibility is an excellent benefit. You can also track the effectiveness of your campaigns to see what is working.
That’s not to say that offline marketing isn’t effective. It’s often most beneficial to run a digital and offline campaign alongside each other. The two will support each other and you can see where you are getting the most results, for example, by including a discount code within both types of marketing material.
Facebook and Twitter are very much the big platforms you need to consider when you are putting together your social media marketing strategy. This is because so many people use them, giving you lots of opportunities to gain followers and fans.
When you begin a Twitter strategy, make sure you create a strong profile first. This will show people who you are and what you do. Choose a username that people might search for if they are looking for your business. Then, begin writing some posts and putting them onto Twitter. You could also use a social media scheduling tool like Hoot Suite to help you. Make use of hashtags as this gives your posts great exposure and lets you be part of bigger conversations. It makes your business searchable by lots of people who might not otherwise have discovered you on social media. See what is trending and explore whether you can add anything to the topic.
Email marketing allows you as a business to communicate directly with your clients. You message will land straight in their inbox and will be brought to their attention. The biggest challenge you face is getting them to open it and take the action you want them to take.
If you are setting up an email campaign, the most important part is setting an objective. You should know what you want to achieve with the campaign so that you can measure results. Your objectives could be related to a specific product or to the business as a whole. Decide how you are going to achieve those objectives – will you give people a code to get money off on any product? Will you encourage people to convert with discounts on specific products?
Now make the campaign look and sound good. You will need quality copy and a good design to do this.
Facebook has always been a powerful marketing tool, allowing marketers to reach their audiences during their everyday lives. It is a way for marketing to be integrated into people’s social media usage, making it a good way to reach out to the relevant audiences. Facebook Power Editor gives you more control than the more simple Ads Manager.
In Power Editor, you can devise a campaign that is set up in different layers. Choose an overall campaign and then set up different ads within it. This allows you to conduct split testing and see which ads perform the best. You can then focus your campaign to make it yield the most successful results.
Power Editor also comes with some powerful analytics tools to help you compare your campaigns and record their results. They are much more in-depth than the graphs and tables you will get with Facebook Ads Manager, giving you more insight.